"Green is the New Black: Why Companies Thrive on Environmental Consciousness, Not Just Profits"

Black is the New Green: Why Companies Are Scaling Back Their Green Commitments [SWOP NEWS]

Corporate Priorities: The Dancing Dichotomy of Diversity and Profit:

Oh, corporate America, you fickle beast! Six years ago, the illustrious Business Roundtable (a fancy collective of bigwig CEOs) declared that their mission wasn't solely profit-driven. Nope. They announced with a flourish that they were also committed to serving employees and customers, protecting the environment, and maintaining an ethical treatment of suppliers! Sounds like a dream, doesn't it?

Trump Administration and Corporate America's Jamming Break:

But times have changed. Mottoes appear to be dropping like autumn leaves. Businesses seem to be downplaying their commitments to diversity, equity, inclusion, and environmental sustainability. The Trump administration has taken a strong negative stance on these 'softer' corporate pursuits, and corporate America appears to be playing along with the tune, possibly wary of potential legal trouble that could come their way.

A chorus-line of big-name companies - think Target, Meta, Google, Goldman Sachs, Morgan Stanley, BlackRock - all seem to be performing the same step-back routine when it comes to these issues.

Friedman and the Way of the Corporate World:

Is this surprising? Not really. This kind of 'bob and weave' behaviour mirrors what the notable economist Milton Friedman once said - that businesses have an essential function of using resources efficiently to maximize profits. Could it be, then, we're just seeing an accelerated version of an age-old dance?

So, hold on to your hats, because it looks like corporate America might just be doing what it does best: responding to the rhythms of the market and the direction of the political wind, pivoted on the unwavering metronome of profit maximization.




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